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OSOL Repository for Digital Content

OSOL is an open access digital repository offered by Al-Quds Open University tocapture, store, organize, index, preserve, and provide access to its digital assets and intellectual output, such as QOU's scientific journals, Scholarly papers, thesis, articles, projects, books, digital learning content, SMART courses and others.

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  1. OSOL Al-Quds Open University Repository
  2. Graduate Studies - الدراسات العليا

ماجستير إدارة التسويق التطبيقي Master’s in Applied Marketing Management Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 4 of 4
Issue DateTitleAuthor(s)
2025-03-12Electronic promotion and its impact on the marketing performance of Palestinian industrial companies in Ramallah and Al-Bireh Governorateحسن سعيد جمل, أنس; خنفر, د. إياد
2025-05-06The Role of Digital Marketing Mix Elements in Achieving the Competitive Advantage of Palestinian Insurance Companiesنظمي يوسف مشاقي, عميد; فاضل التميمي, الأستاذ الدكتور إياد
2025-11-22The Impact of Digital Marketing Mix Strategies on Enhancing Customer Loyalty at Bank of Palestine from Their Perspective: The Moderating Role of Brand ImageFalah Dar Musa, Renal; Al-Khodari, Dr. Abdullah; فلاح دار موسى, رنال; رياض الخضري, الدكتور عبد الله
2025-07-12Feasibility of Writing Marketing Articles Using Generative AI and Human content writers for Google SEO (An experimental study)محمد محيسن, حسام الدين عبد الله; بصبوص, الدكتور رائد يوسف
Collection's Items (Sorted by Submit Date in Descending order): 1 to 4 of 4

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Author
  • 1 Al-Khodari, Dr. Abdullah
  • 1 Falah Dar Musa, Renal
Subject
  • 1 Bank of Palestine
  • 1 brand image
  • 1 competitive advantage
  • 1 Content Marketing
  • 1 customer loyalty
  • 1 Digital marketing mix
  • 1 digital marketing mix strategies
  • 1 electronic promotion
  • 1 Generative AI
  • 1 industrial companies
  • . next >
Date issued
  • 4 2025
Has File(s)
  • 4 true
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OSOL was established as part of the ROMOR project that has been co-funded with support from the European Commission under ERASMUS+ European programme. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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